The demand for the iPhone 4S in the United Kingdom has peaked resulting in Apple selling three times the number of units than they had done in any (last 3 months data taken) month before. This has helped them get past their Android selling rivals. This was reported in a research conducted recently.
The iPhone now has a strong 42.8% market share in the UK based on October sales, with Android phones getting 35% within that same period. There is also a considerable shift towards smartphones in the market as there was an increase in 43% of their sales in the month of October, this is considered a huge achievement considering the fact that the overall market for phones dropped down by 4% in the same month.
The boost in sales that it got in October has meant that the company has grown in the corresponding 12-week period to 27.8% vis-à-vis 25% this time last year.
Though the iPhone 4S does not look any different from the erstwhile iPhone 4, it seems to have captured the imagination of smartphone buyers in the United Kingdom. 75% of these customers were existing users of the iPhone – this points out to the fact that the iPhone has being able to achieve a strong degree of brand loyalty. However, the overall growth of Apple in the market is not as fast as the pace in which the smartphone market is growing, thereby indicating that Android is growing faster and probably reaching out more to the new users, meaning those who have never purchased their smartphone before or for that matter even used their platform.
Having a great brand loyalty is a trait that Apple should be really proud off, however this fact also brings in happy tidings to their customers. It means that Apple sales are predominantly from the existing customers – this leaves the field open for other smartphone manufacturers to capture on the newer users.